A Passion for People,
A Passion for Business

Whether you need to empower your sales team, develop your leaders, improve your marketing effectiveness or refine your corporate sales strategy, or even if you’re looking for personal inspiration to improve your own sales prowess, then I have a service or product that will help.

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Dive into the blog for high-impact insights, field-tested tactics, and actionable strategies designed to fire up The Sales Engine and accelerate your commercial success.
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Bring world-class sales expertise to your next corporate event. Explore my core speaking topics, watch the live showreel, and secure a high-energy, game-changing keynote.
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Elevate your commercial confidence and refine your team's closing power. Secure your copies of my non-fiction business blueprints on Amazon to implement proven scaling Shortcuts.
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Testimonials

Nicola is an outstanding speaker and expert in her field. She understood exactly what we asked for and tailored her presentation accordingly. She engaged the entire audience with her infectious energy and her keynote contained the perfect mix of key messages and humour. I would highly recommend Nicola as a speaker for your next sales drive or marketing conference, she will deliver. One of the best speakers we’ve had.
Nicola Cook, from Company Shortcuts, was our guest speaker at our recent monthly Vistage meeting. As a Commercial Director, responsible for all aspects of the sales and marketing culture ranging from FTSE 100 to PE backed more entrepreneurial environments, I can say with some certainty that this was the best sales guest speaker I have encountered. In fact, Nicola ranks in my top 3 of all Vistage speakers that I have benefited from in the past 2 years of my membership, praise indeed. Nicola delivers with a wealth of experience, in a totally engaging style, adding real value through positioning sales models, coupled with a refreshing balance of practical insights, tips and refreshingly generous complimentary resources. This lady is very well positioned to kick start accelerating and sustaining sales growth across all sectors and is totally on message with all current thinking and in getting ahead of the curve in anticipating new trends and sales innovation.
As you know I’ve recommended you for some time, but until this week, I had never seen you deliver and I was anxiously excited. I wanted to write to you and share my experience, it was amazing! You are amazing! Hearing the feedback from my client, the Chief Executive of the Officers Club and his most senior team was a very special thing for me. Thank you, you are so talented and I appreciate you very much.
I would have to pick out the sales session by Nicola Cook for special praise (no she hasn’t paid me off and I had never met her previously) as I thought her session was great. She shared some great information and advice that we could integrate directly into our day to day business. I think sometimes you get to listen to great speakers but as an MD of a growth business, you can walk away unsure how to implement their advice. The advice from Nicola’s session has directly helped us break our closed sales records in the 4 weeks hence as well as helped improve performance across the board.
WOW, what a massive kick up the b*m. Literally energized me into taking our business to another level.
We found Nicola to be very down to earth, this suited our audience perfectly. Nicola engaged our audience immediately through her energetic delivery style and was able to break down the concepts she covered into chunks that could be easily absorbed. The feedback we received on Nicola’s session was extremely positive. 92.5% scored Nicola as an excellent speaker. We highly recommend Nicola as an event speaker.
The event was a roaring success and met all of the objectives that we set. It provided the right mix of support and challenge for both individuals and also the group as a whole. I know that a number of people moved out of their comfort zones and stepped up to the challenges that you set.
When it comes to sorting out your sales strategy Nicola Cook is the real deal; seriously knowledgeable, massively experienced, high energy, clear, generous, engaging and fun. She’ll relate immediately to your delegates, their business issues and, with laser focus, show you where to put effort into your Sales Engine for the best possible return. Book her.
Listening to you speak re-enforced my beliefs towards women in business and helped me accept that having a business that is part of who I am & is not a negative. Quite the contrary! Thank you for the inspiration!

Nicola Who?

Entrepreneur, Investor, Author, Sales Growth Accelerator, Wife, Mother and Bassett Hound lover.

Nicola specializes in helping business leaders build a scaleable and profitable Sales Engine for their company.
She is invited to speak internationally and has published two international bestsellers, which have been translated into 16 languages and her hotly anticipated third book is due out later this year. Nicola is the preferred sales speaker for a number of organisations including, Vistage, WeConnect, Prelude Group, and Smith & Williamson.

In March 2019 Nicola was the recipient of two Vistage speaker awards. Best Newcomer, in recognition of a consultant who has delivered the most valuable content in their first 12months as an approved Vistage speaker, and the Vistage Outperformer award, which is given to those whose workshops receive average scores of over 90%.
In addition to her speaking credentials, two of Nicola’s VIP clients have completed successful exits in the past twelve months and she herself is a keen investor in scale-up businesses with strong ESG credentials. On average her VIP clients record a 140% increase in Net Profit thirty-six months after engagement.

Nicola is a past winner at the North-East Woman Entrepreneur of the Year Awards in 2012 and in 2017 she was added to the Smith & Williamson Power 100, which recognizes the top 100 individuals that help shape policy, champion and mentor entrepreneurs in the UK. She has guest lectured at Newcastle University Business School, Newcastle Business School, Durham University Business School and Sunderland University and her firm Company Shortcuts was a finalist in two categories at the prestigious BESMA (British Excellence in Sales & Marketing Awards) in 2016, making the finals in the ‘Best sales trainer in the UK’ category, and ‘Best Training Centre’.

Nicola’s charitable fund The Aurora Foundation is managed by County Durham Community Foundation and she donates a chunk of her time working and inspiring school children through the ‘Speakers for Schools’ charity, for which she received the Worshipful Company of Educators’ Mary Lou Carrington Award in 2020.

Nicola specializes in helping business leaders create accelerated growth and scalability in their sales function.

Speaking Topics

During this high energy and practical sales acceleration presentation for business owners and sales leaders, Nicola walks you through the four key principles of S.A.M© (The Sales Acceleration Model), the sales growth methodology that has added an
average of +140% to the Net Profit of Company Shortcuts’ clients.

By following her guiding principles, a business that is struggling to build scale in their sales operation, or a business who is experiencing organic fast revenue growth but at the expense of margin protection and consistent customer experience, or one who is
frustrated with flat sales growth and profit results; can and will achieve accelerated growth.

The landscape of sales & marketing has changed. Digital advancements have disrupted the buying cycle and most businesses are ill equipped to understand or manage a buyer’s needs as they engage with you.

Based on the latest research, Nicola will summarise the changes in buying behaviour against the four main types of buyers, before outlining how to structure, recruit and build a sales team fit for ‘The Age of the Customer’.

It’s unusual (in the UK specifically) for individuals to want to be labelled as ‘in sales’, yet everyone in your business needs to understand their contribution towards revenue generation and profit protection, yet most have never been trained in the most basic fundamentals of selling.

Would everyone in your business know how to spot an opportunity, how to engage them, qualify them or what to do next? Nicola’s simple sales structure and techniques will enable you to empower your people and embed into your business the ethos that ‘sales is a culture – not a department’, ensuring everyone is equipped with the skill set to drive sales growth.

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Nicola donates a number of days per year to work with www.speakers4schools.org where she delivers this inspiring and uplifting  keynote to young people at their school.

Nicola is able to share her experience of growing up in a North East steel town where ‘The Company’ closed in 1980, at the same time the region was decimated by the simultaneous loss of coal mining and ship building, plunging the area into abject poverty but more sadly wiping away all hopes and aspirations of a generation.

Her story of how, from an early age, she decided not to be limited by or defined by the lack of opportunities or self-limiting mindsets of many of her peers is an important message that Nicola is passionate about sharing with young people as they themselves begin to make decisions in their own lives.

Books

Practical wisdom, distilled onto the page

Three decades of hard-won experience building sales engines and unlocking human potential — available in print, ebook and audio.

Sales skills

The Sales Acceleration Model

N F Cook

Why do some businesses scale with ease while others stall? This is the essential guide to building a repeatable, scalable and profitable Sales Engine — the model behind an average +140% uplift in net profit for clients across sectors and continents.

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Paperback · eBook

Personal development

A New You

Nicola Cook

The internationally bestselling guide to change — now in a fully revised 15th anniversary edition. Small steps, compounded over time, make a bigger difference to your health, wealth and happiness than any dramatic overhaul ever could.

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Paperback · eBook · Audio

Sales skills

The Secrets of Success in Selling

Nicola Cook

12 ways to achieve exceptional results. Pearls of wisdom earned through years of successful selling — covering how to communicate with impact, increase closing rates and build lasting client relationships.

This title is out of print. Check Amazon for used copies.
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